www.elsevier.com/locate/yjevp
evaluations of coercive and noncoercive TDM measures
Steg & Vlek, 1997), car users’ evaluations of the three
Widegren, 1998). In the
value-belief-norm (VBN) theory of
environmentalism (Stern et al., 1999; see also Stern, 2000),
pro-environmental behavior is explained by a hierarchical
sequence of variables. According to the theory, values,
general environmental beliefs
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