% designated responsibility onto scientists. Interestingly, 27.8% of
respondents maintained individuals were responsible, while 23.7% ascribed re-
sponsibility to environmental agencies, and only 3.3% to the media. We have seen
this may be as a result of a combination of perceived low individual efficacy (e.g.
problem of
free-riders), a desire for institutional accountability (e.g. Hinchliffe,
1996
/media/loftslag/Lorenzoni_Pidgeon_2006.pdf