that personal and social goals take priority over other
issues, including environmental ones (Bord et al., 1998; see also Palmgren et al.,
78 I. LORENZONI AND N. F. PIDGEON
Figure 2. Percentage of respondents in the EU-15 worried “very much” or “quite a lot” about future
trends in climate change (Flash EB
123; Eos Gallup Europe, 2002). In comparison to the other
three issues people were asked about
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