is changed or not
• Boomerang effect (when the arguments are bad the effect may
be the opposite of the intended e.g., negative when the goal is a
positive attitude)
• Polarising (to think about an attitude object may lead to a
polarised evaluation e.g., a positive attitude may become even
more positive when thinking about it)
More or less elaborate elaboration
according to ELM?
1. Motivation: e.g
/media/loftslag/Eriksson_2-Acceptability-of-policy.pdf