).
The implications of the present analysis are twofold. Firstly, a risk commu-
nication strategy based on providing scientifically sound information alone, even
if tailored to individuals’ perceptions of the issue and geared towards correcting
88 I. LORENZONI AND N. F. PIDGEON
misinformed opinions (Kempton, 1997), whilst clearly outlining feasible actions
individuals can undertake
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