PERSPECTIVES
79
in this same study (i.e. BSE, genetically-modified food, crime, nuclear power, smok-
ing and radiation from mobile phones), climate change bears more connotations
of worry and concern. Zwick (2002) found it difficult to explain this discrepancy,
given the paucity of media coverage of the issue preceding the administration of
the survey and the lack of direct personally-experienced severe
/media/loftslag/Lorenzoni_Pidgeon_2006.pdf