with private
car use were associated with a personal norm, which in turn
was positively related to willingness to reduce car use. In
addition, a stronger willingness to reduce car use was
related to a more
favorable evaluation of the specific TDM
measures aiming to reduce private car use. As expected,
evaluations of the specific TDM measures mediate, for the
most part, between a general readiness
/media/loftslag/Eriksson_Garvill_Nordlund_2006.pdf