% of respondents have felt this
way for a number of years. While comparable studies on both sides of the At-
lantic indicate that on average people have negative feelings about the images they
associate with climate change (see Lorenzoni et al., 2006), an OST/MORI survey
in the UK (2004)2 also found that
62% of respondents described climate change
as a “fairly bad thing” or a “very bad thing”’ (vs. 10% who
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